Welcome to the 150 Year Old Start-Up

Pacific Global Asset Management, a consolidation of various PacificLife entities, approached our team to assist in presenting their distinctive narrative—a blend of entrepreneurial energy and the solid foundation provided by their parent company, Pacific Life. In particular, as they recently introduced an ETF offering, they required support in positioning, launch strategy, go-to-market planning, messaging, and web design for their brand launch.

Given the crowded landscape of approximately 2,000 ETFs, we faced the challenge of delivering a clear, concise, and distinct message to investment advisors and other professionals in the competitive supply chain. Our approach aimed to provide them with a direct and compelling value proposition amidst this highly saturated market.

The collaboration with this team has been invaluable.

ANTHONY J. DUFAULT / HEAD OF ETF PRODUCT DEVELOPMENT
/ PACIFIC GLOBAL ASSET MANAGEMENT