30 Years.
300 Brilliant Brands.
Meet Our Leaders
Meg Lavender
Business Alchemy
Since 2007, Meg has founded, invested in, and served as strategic advisor to hundreds of businesses, with a particular focus on tech, finance, and health care. She loves steering the direction of our brand and business strategy group, while indulging her passion for entrepreneurial problem solving and strategies that change the game for our clients. Meg is also founder of The Incubator Collective, a consortium of world-class specialist agencies.
Tim Price
Brand Strategy
Tim’s obsession with strategy, creativity and writing hasn’t diminished after thirty years as a practitioner of the craft. He has led hundreds of rebranding programs for B2B clients in technology, healthcare and many other industries. He thrives on client collaboration, strategic planning, and creating distinctive brands that help companies grow and thrive.
Dave McClain
Creative Wizardry
With over 20 years of experience, Dave is a creative visionary, a brand shepherd, and a strategic thinker. As Executive Creative Director at global agencies including Rosetta (Publicis), Saatchi, and Razorfish, he’s managed teams of up to 100 and delivered award-winning work recognized by Communication Arts, Webbys, Addys, and more. His high-profile clients include Samsung, ESPN, Intel, Jaguar, Nissan, FX Networks, and the NHL, showcasing his creative expertise and strategic leadership.
Mark Burr
Multi-Channel Transformation
With 25+ years' experience, Mark specializes in building game-changing integrated programs across SEM, SEO, programmatic media, CRM, and traditional channels. His experience spans healthcare, tech, finance, beauty, retail, and travel, with nearly two decades in pharmaceuticals, supporting global leaders like GSK, AstraZeneca, and Pfizer. Mark’s dual experience on the agency side at firms like Saatchi, Y&R, and GSW, and as Uniworld's Global Director of Marketing, underscores his strategic, ROI-focused approach and hands-on leadership across global markets.
Craig Jacobin
Dynamic Activation
Craig is a seasoned marketing activation leader with deep experience in brand activation, digital strategy and execution, and content development. His ability to embrace the strategic and creative vision of a brand while focusing intently on flawless execution have made him an indispensable partner to clients worldwide.
Jason Simon
Brand Experience Designer
A trusted and versatile creative director, Jason Simon is fueled by a passion to create extraordinary brand experiences. He has spent the past 25 years crafting highly creative solutions for a diverse range of companies in a multitude of industries—from healthcare, technology, entertainment and real estate, to education, hospitality, retail, and food & beverage. Brands that have benefited from Jason’s creative expertise include Sony, Yokohama, FXM Network, Ingram Micro, Kerr Dental, Orthopaedic Institute for Children, St. Joseph and Hoag Health System.
Jason’s design has been recognized with more than 100 awards including an Addy Best in Show. His work has also been featured in several industry publications such as HOW, PRINT, STEP and Graphis. In his spare time, Jason gives back to the advertising community by teaching Design courses at Cal State Long Beach.
Katie Pierini
Communications Strategist
Katie brings more than 20 years’ experience leading integrated communications campaigns for companies of all sizes. Katie spent the bulk of her career as general manager, SVP and partner at global communications firm LEWIS. Sharing operational responsibility for the agency’s US business, Katie managed relationships with public and private companies and created measurable communications campaigns to drive clients’ businesses. Her experience includes IT infrastructure, real estate, healthcare technology, enterprise security, and consumer electronics and services. She has a knack for putting together specialized teams to deliver a mix of strategy and tactics that ensure all facets of marketing work together to drive business growth.
Jennifer Lopez
Performance Marketing Powerhouse
Jennifer is a powerhouse in the world of PPC and paid social. Recognized as the Search Marketer of the Year in 2016 by Search Engine Land, a 30 Under 30 Winner by her alma mater UCF, and a Women Who Mean Business Finalist in multiple cities, she has a proven track record of success and a flair for innovation.
With a passion for paid search, social media, and all things pay-per-click, she honed her digital marketing skills with various agencies managing annual budgets in the millions of dollars. Her experience spans small startups all the way up to prestigious global brands like Oakley, Ray-Ban, and bareMinerals, as well as for many of Google's B2B brands.
Jennifer's insight is often sought by industry publications like Search Engine Watch, Google Shopping Blog, and more.
Amanda Rackley
Project / Program Director
Amanda is an accomplished Operations and Project Management leader with over 18 years of experience navigating complex organizations and driving seamless execution across disciplines, categories, and channels. Her expertise spans Brand Creative, Organic Social, Paid Media, PR, Research, Digital, and Experiential, making her a versatile force in the advertising and marketing landscape.
Throughout her career, Amanda has contributed to leading agencies, managing high-profile clients and overseeing cross-channel campaigns for some of the world’s most recognized brands including Google, AMD (Advanced Micro Devices), Microsoft Education, Lexus, Ritz-Carlton, and Hoag Health System.
Amanda excels in building and leading strong teams, establishing and optimizing processes, and ensuring efficient, on-time, and on-budget campaign execution. She is a proactive problem-solver who thrives in fast-moving environments, collaborating with stakeholders from end to end to enhance creative output, organization, and efficiency. A champion of the creative process, she is dedicated to refining workflows, improving operations, and delivering impactful results for brands and agencies alike.
Cameron Young
Conceptual Creative and Copywriting
Cameron Young is a seasoned advertising copywriter and creative strategist with over 20 years of experience developing campaigns for major brands. For the past nine years, he has specialized in healthcare branding as a senior creative, leading initiatives for private and public hospitals, public insurance plans, and major health systems. His work includes branding and marketing efforts for Edward-Elmhurst Health, Santa Clara Valley Health, Covered California, Hoag, UCI Health, City of Hope, and Allergan Pharma. Beyond healthcare, Cameron has led the development of high-profile campaigns for global brands such as Jaguar, Häagen-Dazs, and CrowdStrike.
Cameron’s expertise spans a wide range of media, including television, radio, outdoor, digital, and social campaigns. His deep understanding of both patient and provider perspectives allows him to craft compelling messaging that resonates with consumers, particularly during critical moments such as open enrollment periods. He has also played a key role in transforming hospital newsletters into leading publications that drive results and developing impactful on-site and experiential marketing campaigns.