Quest Software came to us at an inflection point in their company trajectory. They had been recently dinged by Gartner for their fragmented brand presence, which is a common challenge for companies who experience rapid growth through acquisition. There were hundreds of stakeholders at Quest, many of whom had strong affinity to legacy brands that were part of the Quest portfolio.

Through a series of workshops that included stakeholders from across the globe, and deep audience, product and market research, we were successfully able to help Quest navigate the switch from a house of brands to a branded house. Not only successfully repositioning the company, but ensuring that stakeholder participation and buy in was an essential and effective part of the process. Their noteworthy acquisition by Dell just a few short years later, was icing on the cake.

I have had about 200 responses on the new positioning and messaging in the last 2 days. That is remarkable. And every response has been positive!

STEVE KAHAN / VP MARKETING / QUEST SOFTWARE