A Competitive Takeout, So a Brand Can Takeoff

Sumo Logic, a provider of a unified, cloud-native platform, sought to capture market share through a targeted campaign that highlighted their advantages compared to a competitor. With a focus on the Cloud and Enterprise applications, we crafted assets that showcased the product benefits and addressed the needs of the practitioners who rely on these tools. We developed brand-aligned assets to promote an enticing incentive: switch to Sumo and receive 1 million credits (equivalent to a 2-year contract value of $125K). These assets were designed with the specific goal of driving customer engagement and conversion while adhering to Sumo Logic's brand guidelines.