A Fresh Face for an Industry Innovator

In collaboration with our client, we successfully crafted a brand identity that truly reflected their personality. Recognizing the key advantages of their products in enhancing the dental experience for patients and clinicians alike, we focused on the concept of generating smiles. Consequently, we rebranded the company as Zyris, drawing inspiration from the zygomatic facial muscles responsible for forming smiles. Complemented by the tagline "Smiles All Around," we revitalized their brand through a comprehensive approach, encompassing redesigned packaging, trade show materials, and a brand-new website.

The entire team is extremely collaborative and we think that the spirit of partnership has resulted in truly great work.

MIKE WONG / DIRECTOR OF MARKETING / ZYRIS