Transformational Security. Transformational Brand

PKWARE came to us with a vital need for the future of the company. Having developed the .zip file in 1989, PKWARE was a pioneer in data, but knew their future would be tied to data protection at the enterprise platform level. To solve that challenge we developed a brand to reflect a new, clarified direction for the company, carrying it into the future to permeate product offerings, marketing strategy and customer experience.

Starting with a brand workshop as well as stakeholder and analyst interviews, we gathered perspective on the current state of the market and brand sentiment. After carefully crafting a bold Strategic Brief, we created a new company logo, positioning statement and tagline, and applied the revitalized brand to PKWARE’s key marketing assets to excite the market, invigorate lead/sale metrics and increase revenue from new customer acquisition and existing relationship expansion.

We charged the team with capturing the spirit of our vision and positioning us for the future. They hit it out of the park!

SPENCER KUPFERMAN / CHIEF EXECUTIVE OFFICER / PKWARE